A ripe-melon-like “Thud”!

It all started in May 2009 when Roan, my very active 7 month old son, started to crawl.  Not slowly and cautiously like other children but with incredible speed and with absolutely no sense of danger.  Had we still been living in Scotland I may not have been so anxious as my house there had carpets but no we now live in Germany and as the norm our apartment had stone tiles throughout the whole living area.  A child of that age has very weak muscle control and their centre of gravity is in their head (an adults is in their bottom). So when Babies fall their head hits the floor first. BANG!  Horrendous pictures of Roan smashing his head off the floor flashed through my mind and wanting my child to learn with confidence and explore his new surroundings without me fretting behind him or having social services visit me, I started my search for some kind of head protection he could wear around the house.  I had no idea what I was going to look for as I had never come across any examples of head protection for Babies.  Therefore, it was a complete coincidence that the very same week The Apprentice was being aired on TV and the contestants tasks were being filmed at the Baby Show in London.  Low and behold the winning task was in association with The Thudguard Baby Safety Helmet.  There it was, the answer to my worries.  I had found the very thing I was looking for.  I immediately ordered the helmet online from the UK and it was full steam ahead for our little express train.

Check out the cute Mickey Mouse ears

I loved the helmet so much that I called the inventor Kelly Forsyth-Gibson to tell her how much I loved it and the difference it had made to Roan´s development.  Roan was standing up and starting to walk at 9 months with great confidence and without my help.  It was from this conversation that Kelly asked if I would be interested in selling it in Germany.  The helmet is sold in over 40 countries worldwide but there was no distributor or retailers in Germany.  What an opportunity.   So in June 2009 easytoddler was born selling the Thudguard Helmet.  Over 2 years later I decided to turn my small pastime into a full-time career, increased my product catalogue and I am about to relaunch under a new name with a new website along with many more lovely Baby & Toddler Products from around the world.  I can still hardly believe that one phone call to compliment someone on a brilliant invention has led me to where I am now.  The acceptance of the helmet in Germany has been a lengthy process but in time and with more focus and publicity on the research being carried out on the long term effects of head injuries in Babies I know that the Helmet will be as successful here as it is in all the other countries.

Lesley is doing the Ultimate Blog Challenge throughout the month of January.  I would love your support and to hear from you so please send me all your comments on my posts.


I´m a WAHM and proud!

What is a WAHM you´re asking? It´s a great term for a work at home mum; multi-tasker, wife, mother, cook, taxi driver, cleaner, teacher and mumpreneur.  The list is endless but you get the picture.  And this, I am happy to say, is my now my station in life.  In the past this wasn´t something I thought about, going self-employed, working from home and being my own boss but I am so glad that I did.

Although easytoddler has been operating since June 2009 I was only selling one product, the Thudguard Baby Safety Helmet whilst still working full-time as a Health & Safety Manager.  In June this year easytoddler expanded its range of Baby & Toddler products and I went full-time running my own online-shop and what a roller coaster of a journey it has been.  Perhaps if I hadn´t been so naive and knew exactly what an Online business entailed I would probably have run as fast as I could in the other direction.  Thankfully my naivety has led me on a path to a fantastic new learning experience and great networking opportunities, where I have interacted with a whole new world of hard working, inspirational Mumpreneurs.  One of the challenges has probably been learning all about Search Engine Optimisation.  I sometimes feel like a hungry animal daily searching through Facebook and Twitter for hours on end trying to gather as much information on optimisation tips as I can.  For anyone else thinking about starting a new business these platforms have been a brilliant source of information .  As well as getting free advice from experts I have interacted with some really lovely mums and networking groups, some of whom are there solely to help other mums achieve their dreams and I need to give credit to Alli Price @ www.motivatingmum.com and Joanne Dewberry @www.charliemoos.co.uk who without their advice and inspiration I would still be in the dark.

Yes, it´s not all been plain sailing and one of the biggest hurdles is running a business in a foreign country with a language that I am not totally fluent in.  However, it is improving my German, and on the positive side this can only be a plus.  I probably now work more hours in the day on my business than I did in my old job but who´s counting, not me.  It´s irrelevant cause it means I am here when my son comes home from Kindergarten.  I close my laptop till after my son is in bed and enjoy my other role, being a mum.  If I can give one piece of advice to another wannabe Mumpreneur it would be to get networking, build as many relationships as possible with other people or groups relevant to your business.  It costs nothing!

easytoddler HQ

Note the spectacles another bi-product of working on the laptop

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